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ESRC: Identifying and promoting sustainable business models in creative industries

Project’s Team:

Principal Investigator: Prof. Feng Li

Co-applicants:
Joanna Berry
Sally Jane Norman
David Butler
Judy Seymour

Researcher/Project Manager:
Danielly Netto

Click here to find out more about the team.

This ESRC funded project aims at discovering innovative and sustainable business models within the creative industries. The UK government recognises the economic contribution the creative industries make to the overall economy and organisations such as NESTA are keen to make the ‘business’ of creative industries an important agenda for the future.

In this project we are interested in understanding a variety of issues which make the creative industries a unique sector:

• Why are some sub-sectors of the creative industries commercially successful while others struggle to survive and grow?
• How can we understand what ‘value’ is in the creative industries?
• What is success for those working in this sector? Why are some businesses and individuals in this industry able to commercialize their products successfully while others spend a lifetime struggling financially?
• Why is ‘business’ such a scary word for some people working in the creative industries?

As part of this project three workshops will bring together practitioners, entrepreneurs, academics and policy makers in order to further investigate the issues mentioned above amongst many others.

Click here for more information about the project and here to find who is working on this project. To find out about what happened at the first workshop, click here or join the Second Workshop with Tony Wadsworth (former CEO of EMI and Chair of the British Phonographic Industry) for the second workshop taking place on April 22nd, 2008 at Newcastle University Business School.

GET IN TOUCH:

• If you would like to participate in the next workshop;
• If you run a creative business and think you are developing a new way of doing business in the creative industries;
• If you would like to find out how others are making their creative businesses a success;
• If you plan on opening a business that falls under the creative industries umbrella but are not sure how to start;
• If you think the governments’ creative industries agenda isn’t appropriate; 
• If you think we are not investigating in the right direction;
• If you want to have something to say about our project!

Contact Danielly Netto at danielly.netto@ncl.ac.uk or call 0191 243-0837.