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Wired.com: Business News

Twitter Convert Kanye West Changes His Rap
Rapper Kanye West, who might be more famous for his controversial pronouncements over the years than for his music, would seem the perfect candidate for starting a Twitter account, but rejected the notion. However, he changed his mind by starting an account and rapping at Twitter's headquarters on Wednesday. [More]

Let the Little Guys Get In on Pre-IPO
The rich are adding to their millions with pre-IPO stock, but today's internet stock rockets are social networks built by their members -- so shouldn’t Regular Joes get a cut, too? [More]

What's the Fastest and Best ISP in Your City? Look It Up Here
Rankings of the best and fastest ISPs in U.S. cities are now available, thanks to stats from Speedtest.net. And while the country is far from leading the world, the nation's tubes aren't nearly as bad as many suspect. [More]

Letter From Silicon Valley: Doing the Math on Android vs. Apple
The fight between Google and Apple is not over phones: It's a software-platform war. The trouble with this horse race is that one horse's progress is measured in meters and the other in yards. The comparison between Android and the iPhone is meaningless. [More]

@Twitter Users #Fail as Branding Automatons
Just about everything people say on Twitter is public, offering marketers a rare chance to listen in on what folks are saying about their brands, and to trumpet their messages to the masses. But Twitter users fail spectacularly when it comes to disseminating branding messages to each other. [More]

Low-Tech Shatner Eyes Twitter, Says What The "$#*!"
LOS ANGELES - William Shatner confesses he has problems with the digital age. At 79, he doesn't use Twitter and can't remember computer passwords. So what is the Sci Fi icon doing in the first TV series dreamed up from a Twitter account? [More]

Report: Mobile Geo-Marketing Not Where It's At, Yet
Marketers should avoid advertising on Foursquare and other location-based social networks because not enough people use them, according to a Forrester Research report. [More]

Ask.com Returns To Answering Questions, Web 2.0 Style
Starting Tuesday, the search site that refuses to die is re-re-inventing itself as a question answering service. This time Ask.com is adding a Web 2.0 twist on its origins as a site that promised to understand what you were asking and provide the one right answer. [More]

iPad Owners Are 'Selfish Elites.' Critics Are 'Independent Geeks.' Discuss.
According to a survey of more than 20,000 internet users, iPad owners are uncaring elites, while those who denigrate the device lack sex appeal. That's about what our personal anecdotal experience has been ... [More]

Results Show Interactive Old Spice Ads Work
Sales of Old Spice have more than doubled since the brand launched its viral video sensation featuring Isaiah Mustafa addressing his viewers directly in near-real-time. [More]